Public Information Campaigns

Creating awareness and changing behaviors using mass media techniques requires a thorough understanding of primary and secondary research techniques. The large body of university and private research on the effectiveness of public information campaigns can provide a cost-effective basis for designing your campaign and a good way to focus your own research and evaluation efforts.

We'll help you design an effective public information campaign.

Create targeted and sustained message delivery
Build-in media hooks
Build on existing resources
Generate excitement
Enhance public awareness
Focus on changing attitudes and behaviors
Define and measure results